To make your app a success, you must first make it seen!
In just over four years the word ‘app’ has gone from being pretty much meaningless to be a household name. Indeed, with millions of mobile applications available for not just the iPhone but also Android, Symbian, and other handsets, there is no question that the mobile revolution is in full swing. And because we have nearly 4 billion people worldwide accessing the Internet remotely every single day, the market for mobile advertising is very real. If so far you have overlooked this revolution, fear not, it is not too late to get a piece of mobile revolution pie. But just in case you are not sold yet, consider the following benefits to mobile advertising:
- You can reach a worldwide audience of four billion people and target based on region
- You can connect with consumers by using devises they already own
- You can extend your brand awareness into the mobile medium
Now that you should be chomping at the bit to get involved, it is important that before you start mobile advertising you need to consider a few things. Here are six helpful tips to take into consideration before you start you campaign.
What is your App target audience?
You know the type of person you want to reach, now consider their demographic and geographic features. By taking into consideration such things as geographic region, age, gender, wealth, etcetera you will be able to better target content to potential customers.
Is your App campaign engaging?
You want to make sure that you banner campaign is engaging and that your mobile site is conversational. Remember, mobile users are immune to most techniques trying to gain their attention. Consider using a mobile advertising agency to help make sure you audience sees your campaign.
Where do you want to advertise your App?
You want to make sure that you advertisement is compatible with the devises the users you trying reach are already using. This means iPhones, Blackberries, Android and any other handset.
How much are you willing to spend advertising your app?
You can pay as little as fifty dollars to fifty thousand dollars on an online campaign. Decide how much you want to spend and then figure out how to best implement your plan.
How long are you looking to advertise for?
It is very important that you come up with a schedule for your mobile advertising campaign. Again, consider using an agency to help you come up with the best distribution and length of time that your campaign should run. Much like all other media, mobile advertising have peak usage time.
Do not forget to promote your app campaign!
There is nothing wrong with using other media to promote your advertising campaign. Consider using social networks and other PR channels to increase attention. You can never have too much advertising.
Mobile advertising can be incredibly lucrative for your company. Indeed, some companies have seen 600% increases in their market share after starting a mobile marketing campaign.
For this reason, consider making room in your app budget this year to spend on mobile advertising, it is definitely an investment worth your time and money.
If you are looking for help marketing and promoting your app you can book a marketing strategy session with our team. We can share with you strategies to increase your downloads, increase your app revenues and how you can even get your app into the Apple USA Top 25 charts. Contact our office today and book your marketing strategy session to get started on the path to app success today http://howtomakemillionswithapps.com/contact/
The book How to Make Millions with Apps will share with you the secrets of how you can create apps with no programming, coding, or design experience. I’ll even share with you the little-known secret of how you can create apps for free. This and so much more.
I’ve even included over $128 worth of free bonuses and resources that include my app creation blueprint. This is what I use and it’s what I’ve built my entire app business on. And I’ll share with you a little secret – I’ve got over 150 apps in my app portfolio and it’s growing on multiple platforms every single month. And all this with no programming, coding or design experience.
And you might be thinking, “Hey, I’ve got a really limited budget.” I can share with you how to capitalize on your limited budget and publish an app that makes money. So if you really want to know these secrets, How to Make Millions with Apps is the book that’s going to expose all these secrets and make it so simple for you to succeed at creating an app.
Six ways to make your app a winner
Here’s some little secrets and tips you need to be aware of to make your app work. So you’re either at the stage where you’ve got an idea or you’ve just published an app, and you’re looking out there going, “Okay, how can I get downloads? How can I make sure I get a return on all the time and money I’ve spent creating an app?” So here’s six simple ways. They sound simple, they may be simple, but I tell you what, a lot of people forget these fundamental basics.
Just because there’s 4 billion people a day accessing mobile devices, doesn’t mean they’re going to know about your app, doesn’t mean they’re going to find out about your app. You’ve now got to take the time and the energy to make sure they can even find your app. Make it as easy as possible for people to actually download your app. So here’s some things to be aware of – here’s six points. And if I’m looking down it’s because I’m looking at my iPad and it’s got all my notes on it – that’s how cool an iPad is.
Number 1: What is your app target audience? This is one big thing that people forget. Who do you want to download your app? Not everyone is going to be interested in your app. If you’ve created a game, what similar games have they played that they would like your style or type of app? Is it a strategy game? If I’ve played other strategy games, would I want to download and play this game? Or do people who play this type of strategy game like this type of utility? There’s a lot of demographics information you can find out about what different game players like or what other similar types of apps they may have on their device.
When I was running my marketing companies, we always used to create an avatar of our ideal users. We would create a personality, a profile, of what type of apps they liked, what magazines they read, where did they go on Facebook, if they even used Facebook, what websites did they use, did they use LinkedIn, what did they browse for online, what movies did they watch, what clothes did they wear?
You might be going, “What the hell does all this have to do with my target market?” Well, what it does is it helps you think about what other ways you can engage with your target market and your audience because that’s important. If you know your app user is out on Facebook and they’ve liked Tony Hawke, for example – that’s a skateboarder if you don’t know who that is – then that’s going to help you reach them and get your message to that audience.
Or if they follow a particular type of political view or a certain type of humor. You might find that people who like a certain type of comedy movies love downloading your apps and love engaging and playing with your apps or using your utilities – then market to them. You need to really be aware of demographic information.
You might be saying, “Hey, look Ben, I’ve got no idea where to start.” Sometimes just by testing and making some of this stuff up. So I think if they like horror movies they may like my zombie game. Well, let’s test it, let’s find out. If they like romantic comedies, do they like your zombie game? Let’s find out. Start working out what they do.
You might even think you’ve created a utility. For example, this person has just downloaded a new phone and their looking for – let’s use a flashlight app as an example of a utility. They’ve just downloaded their phone, so you might want to target people who have just recently acquired a mobile device in the last three months because they’re looking at downloading new apps and they’re more addicted to downloading more apps.
You might want to target to people, do key word research, or show up on websites outside of the app ecosystems that are talking about great tools for app users, great utility apps, the six best utility apps when travelling or for business travelers. It might have the flashlight or you might be talking about a camera app. You might even market to people who are looking at camera utilities or camera apps or camera resources – “Free app to download and try.” There’s multiple ways where you can pull things in. The more you know about this audience and this target market the better it’s going to be, and to be honest, the easier it’s going to be for you to target.
They say 80% of advertising is wasted and what you want to work out is what part of that 80%. If it’s not worth marketing to people under 18, why are you marketing and promoting to people under 18? Why are you putting your content on those websites? That’s something you want to look at.
Number 2: Is your app campaign engaging? App campaigns can be completely multimedia, multidimensional. Create video, create engaging images and pictures, use music, use sound effects, create the emotion. Now if you don’t have the budget to create a promotional video? That’s not true: you do. You can create great promotional videos just by using words in Keynote or PowerPoint or great images with some good music. It’s very easy.
You create a story, you create something emotional. You can use simple, free services online like Animoto.com – it’s a great photo creating tool that combines and creates promo videos. You could outsource it and say, “I’ve got $75.00 or $150.00 to create a promotional video for my app.” Download it, create an engaging campaign, you have to get people’s interest. Remember, you’re one of 1,000 ads or enticements they’re going to see during the day. What’s making yours memorable? How are you making it easy for them to download?
Number 3: Where do you want to advertise your app? Number three really ties in to number one because if you know who you’re audience are, and even if you’re making some of this up until you can test it and get some data from your analytics that you’re using in your apps to refine it, see who’s actually downloading and using and how long they’re using. Once you know who they are you know where to market.
You can target forums, news websites, you can target Facebook or LinkedIn or the different websites and social media websites in different countries. Are you targeting a Brazilian or Spanish or European marketplace? Or are you targeting a specific language only? Or a specific age group? Older men like this app, or older middle-aged women, or you want to target young kids and what age demographics and you can work out where to promote.
And one of the things you really want to think about is cross-promotion. Where are these people already now? So if I’m aged 21 and I love horror movies, for example, where am I going online, what magazines am I reading, what news posts, am I even reading the news? You’re great theme and seasonal period where you’d get in is when a new zombie movie comes out. So how could you tie your app and promotional marketing campaign into other things that are already getting media attention? For example, the Twilight movie release or nowadays The Hunger Games is coming out, how could you tie your app, your utility, whatever you’re creating into that media attention that’s already there, those people that are already searching? That’s what you really want to start thinking about: Where are the people I’m already targeting?
Number 4: How much are you willing to spend on your advertising? This is a good question because one of things you’ve really got to be aware of is if you have a low budget you need to do a lot of these things for free. So I’d recommend doing things like review article submissions or creating articles like the top five promotional apps for business, the top five apps for business travelers, or the top five apps for people gaming, or putting your key words into that, making sure you app gets submitted to review websites, creating promotional videos, getting video feedback and testimonial videos of people using your app and rating your app, and saying, “Yeah, I love to do this.” And you can use that on social media. You can do a lot of things for free.
If you can spend say $2,000 on an advertising campaign you can start looking at maybe doing paid banner promotions, or you want to do a Facebook like campaign. One of the things you can work out is for every dollar I spend, how many downloads do I get? And if you’re really doing the maths you can work out for every download I get, how many sales do I get? And this is what matters.
One of things you’ve got to work out is what is your cost to acquire a customer? What can you spend to actually acquire a customer and make it profitable because you actually want to make this advertising dollar a loss leader. So you can work out, say, for every $2,000 I’m spending I’m making $2,500 or $10,000 – this is what you want to work out, and if you can work that out you can just keep spending money after money.
It’s not how much you want to spend on it, it’s what can you spend to acquire a customer, that’s the most important metric. And once you know that you can find hundreds of ways to spend that money. One of the other things I didn’t mention previously is that with your new website, create a website you can build links to because people still search online, they’re searching from their mobile devices for XYZ app. So think about how would I be searching for that style of app?
Number six: Do not forget to promote your app campaign. So there’s already an existing stream of media and promotional campaigns that are already happening. How can you tie that in to those existing news and media campaigns? You’re starting to see nowadays on morning TV, news shows, radio shows, or DJ shows they’re interviewing app publishers. They’re talking about apps they’re playing right now on their mobile devices.
What can you tie your app into to get media attention? Sometimes just promoting a press release online is enough to get that attention. Sometimes you actually need to create a press release that goes online and offline. Or sometimes you want to maybe contact some magazines and see if you could get featured or if they could write a story on you. It’s all
possible and sometimes all you’ve got to do is ask.
A lot of people aren’t taking the time to actually think about marketing and promoting their app and who’s interested, but more importantly, making your app promotion interesting. How could you run a competition or a giveaway, or create t-shirts or stickers, or anything like that to help engage an audience and take them from this virtual world to the real world where you can put something in their hands. Competitions, giveaways, and prizes are wonderful for this, and there’s a lot of companies, services, and products out there already that you can tie your app into. A lot of big name brand companies are looking for apps and things they can use in promotional giveaways and prizes. Use them. There’s also other apps you can cross-promote with. So when you start really working out who your audience is, you’ll find that it actually gets easier to promote and market your app.
There’s six ways that you can ensure that your app is a winner, and I’m pretty certain that if you actually think of these six ways to make your app a winner during the publishing and while you’re creating your app, you’ll actually make your app even better for the people you’re actually targeting. So that’s the six ways. Put your comments below, give us your feedback, and let’s create a discussion in helping people think of other ways that they can promote and market their apps. This is Ben from HowToMakeMillionWithApps.com and I look forward to seeing you on one of my other blogposts.
Discover the secrets of how you can make apps for free. It is possible. But I share more than that. I share the secrets of how you can create, market, and publish apps even on a low budget with no coding, programming, or design experience. It is possible. Trust me, I went from zero to 150 apps in under twelve months. I make my entire living from my app portfolios and I’ve shared the secrets of how you too can make apps in my book How to Make Millions with Apps. And when you order today, you’ll get over $128 of free bonuses along with access to a VIP members-only community which has amazing resources.
So if you’re looking to be successful in the apps business and create Top 25 games or utilities, create apps on a low budget, this book is for you. How to Make Millions with Apps is going to fast track your app success. This is Benjamin Bressington, the author of How to Make Millions with Apps, wishing you happy success in your App journey.
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