Do really understand the App Store Eco-System?
Apps stores are an eco-system to themselves constantly evolving and each platforms marketplace is different from the other. The differences in app marketplaces can be vast from differences in user behaviors to how you need to optimize your app within the app store. The app market is also extremely segmented, that there are different apps stores are now available for different mobile apps OS platforms with the android platform having multiple marketplaces.
How To Understand The App Store?
One of the best things that you can do prior to launch or after launch of your app is to spend time in your app stores and look at what displays, why and how, work out the categories and conduct keyword searches and assess the results.
- Which apps are always displaying and why?
- What can you copy from the app description or keywords, or game titles?
- Are their keywords in the app name or how are the app screen shots used to sell the app?
There are many things that you need to understand about your store eco-system before you can optimize your app to receive more downloads.
Just because you have completed the development phase for your app does not mean your app will get the downloads it needs to be a success. There are multiple elements from marketing factors included into the design and build of the app and promotional strategies that can be used to get your app to the Top 25 Download Charts. Most developers fail to get the fundamentals of the app correct and wonder why their apps fail to attract downloads or revenues.
It is always recommended to have a complete research on the apps market before anyone getting involved with it. All the ground works should have done before launching apps in the market. Hundreds and thousands of apps in many different categories are now already in the showcases of different apps market. Yet, more apps are waiting to come, as the consumers are looking forward to have more and more usability through their smart phones. Again, apps of any existing type can also become a good choice if someone can find and add more features within those apps.
How To Assess The App Store
If you take 15 -30mins each day an assess the app store top 50 or the top crossing apps in the app store you will really start to see what is working for apps. If I could suggest one thing study the top grossing apps in the app store at least twice a week…. because these are the apps that are making money either from download purchase or in app purchase (IAP) is this not what you want to do?
Actually take the time and download some of the top grossing apps and study them … dissect them and see how the IAP are working, how are ads running, how are gamification elements being used?
Tip: Just do not do this in the Apple IOS App Store also check out the Amazon Market place that is an App Store too and you will soon see that in 2012 and over the next few year that the Amazon App Stores really start to become profitable and serious contender to the Apple IOS App Stores. An app store that many people do not even think about checking is the Amazon Kindle app store market place, this is really early mover ground but if you are serious about making a living from this you will want to check them out at least once a week. Create a note pad document that you can take notes, write down ideas or load screen shots into … you will thank me later when ideas are really racing…
If you do this you will see how others are spending time and money on their apps in the app store and you will understand what is working now and how you too can capitalize on it.
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